VENUE: Nairobi

BACKGROUND

Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. In a competitive environment, the insurance sales person should create relationships that support the overall strategic objectives of the company. Insurance Business Development is at the center of growing a company’s top line and bottom line. This course is therefore intended to shed light on the framework of Business Development which is vital in today’s competitive environment. It is the integral process that links the major functions of an organization. It aims at strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. This course will therefore help to develop the key competencies required to succeed in.

COURSE OBJECTIVES

• Identify the activities involved
• Understand the role of marketers in the claim process
• Product development and innovation
• Role of business development in customer retention
• Data mining, analyzing and market research
• Preparation of strategic business and development objectives

COURSE OUTLINE

• Business Development position in an organization
• Business analysis tools
• Product development and innovation
• Business models, definitions and analysis
• Sales Ecosystem
• Features of customer centric products
• Distribution strategies
• Brand building
• Market research and intelligence
• Communicating brand value
• Dispute resolution mechanism for quality service delivery
• Collaboration and partnership development with aggregators

 TARGET GROUP

• Professionals involved in leading roles of sales and/or marketing and those in strategic enterprise planning
• Business management managers
• Agency managers
• Insurance brokers
• Bancassurance staff

 

Cost: 32,500.00

---

 

How to apply

All candidates must follow the application steps where they provide their details and select units. An invoice will be sent to the email address of the applicant with payment instructions.

Apply Now